I craft solutions aimed at surviving the “ice ages” of organizational time. I avoid fads and quick fixes that evaporate under the heat of reality.
Peter J. Sorenson
The Ginkgo Leaf in Our Logo
“The ginkgo is the sole remaining member of an ancient arboreal order. Its lineage may be traced back 200 million years or more. By the end of the last Ice Age, however, only a few wild ginkgo remained in remote mountain valleys of eastern China. Fortunately, Buddhist monks planted them around their monasteries. In the early 1700’s European visitors brought cuttings and seeds home. The ginkgo proved to be tolerant of difficult urban growing conditions, and it is now found in cities all over the world.
The ginkgo’s seed is considered by some to be a delicacy. Asian people often collect the yellow fruits when they fall to the ground in autumn. Herbalists say the extracts of ginkgo leaves cure coughs and allergies, help circulatory problems, and improve memory.”
–from Barnard, Edward Sibley, New York City Trees: A Field Guide to the Metropolitan Area, Columbia University Press, New York, 2002. (ISBN 0-231-12835-5)
The Ginkgo Metaphor
As stated above the ginkgo tree has lived through the ice ages. I craft solutions aimed at surviving the “ice ages” of organizational time. I avoid fads and quick fixes that evaporate under the heat of reality.
The ginkgo is said to have medicinal qualities. I am concerned with organizational health – ecology. Both for the organization and it’s efficiency and effectiveness and for the constructive symbiotic relationship with the people who inhabit and are served by these organizations.
The ginkgo can thrive in difficult urban environments. I strive to craft organization designs that can thrive under the harsh sun of the competitive global marketplace and the sparse setting of the developing world.